Some people might not do this – but here’s the idea in any case. You can add some advertisements in your newspaper on behalf of your friends and family. Has someone you know well started a business – and they could use a push? You could use your newspaper as a way to promote them!
In addition – you could ask your wedding service providers, like catering or music people, if they also want to have an ad. Sometimes, in return for an ad, your wedding service providers could even reduce their prices! This can be of importance to people who have a tight budget. The newspaper lets you be creative with anything you would like to put in it, and it could work for the benefit of you or your friends/family.